Our Story
DS Custom Tackle is a proudly American, angler-founded company committed to equipping fishermen with durable, effective, and affordable tackle. We specialize in high-performance fishing rigs, surf and pier tackle, pre-tied leaders, and terminal gear—all designed to help you maximize your time on the water and bring home more fish.
Founded by passionate fishermen who grew up on the East Coast surf, our team understands firsthand what works and what doesn’t. Every product in our store reflects that experience—from the materials we use to the way we rig and package them.
Our Promise
We’re not just another tackle shop—we’re part of your crew. That means:
- No gimmicks. No overpriced gear. Just solid tackle.
- Fast, reliable shipping
- Customer-first support
- Products built by anglers, for anglers
Our Story: From the Surf to the Shop
DS Custom Tackle began with a simple idea: anglers deserve better gear. Our founders grew up fishing the surf and piers of the East Coast, constantly testing rigs, baits, and techniques in real-world conditions. Frustrated by overpriced or underperforming tackle, they decided to start building their own—stronger, smarter, and made to last.
What started as a small side project turned into a trusted brand, known for dependable products and a true angler-first approach. Today, we proudly serve a growing community of fishermen across the U.S., offering gear that’s field-tested and fish-approved.
Our Mission
To empower anglers with high-quality, affordable fishing tackle that’s tested by real fishermen and trusted to perform in any condition. We aim to simplify the fishing experience while maximizing your results, whether you’re just starting out or chasing trophies offshore.
Our Vision
To become one of the most trusted names in fishing tackle by continually innovating, listening to our customers, and delivering products that help anglers of all levels fish smarter, longer, and more successfully.